Content saved successfully...

CCA Member Brand Central

Brand Central is intended to coordinate efforts across the country and make an impact. By sharing content, cross-linking and communicating with similar language, our collective presence will bring our brand to life.

Our vision of having a chiropractor on the healthcare team of every Canadian by 2023 is at the heart of our branding efforts. With more than 7,500 provincial and national members in Canada working together, we can create national recognition through a single logo; we can carve out our niche as the preferred provider in the management of MSK health.

The member logo is trademarked for CCA members and is the only CCA mark members should use. We encourage you to use the logo as a symbol of membership in your clinic or practice area, or on your website. Consistency is key when it comes to messaging and branding, so we ask members to follow some guidelines:

  • Use only as designed with both the English and French titles.
  • If you use it on your corporate or clinic website, link back to chiropractic.ca or chiropratique.ca.
  • Do not use the member logo in advertisements, or in any way that might infer the member, corporation or clinic is speaking or acting on behalf of the CCA.
  • If used in conjunction with corporate or clinic branding, respect the reserved spacing of the CCA Member logo. Be clear that it represents membership in the CCA.

Sharing Content: How To Amplify the Message

A consistent message builds trust. It brings clarity and recognition to consumers and ultimately imbues loyalty and confidence. To support our members in finding the right ideas and content for websites, newsletters and social posts, here are some pointers:

Online Content For general chiropractic health information published on our website, like Frequently Asked Questions and About Chiropractic, members can copy CCA content as long as it includes an acknowledgement and link to our website, as follows:

Copyright, Canadian Chiropractic Association or © Canadian Chiropractic Association

We ask that if you post a CCA logo on your website you link the logo to chiropractic.ca. If you use content from chiropractic.ca, please do not alter it in any way.

The images on our website are copyright protected. Please do not copy or share these images.

Blog Content We encourage you to post our blog content on your website! Members can share and post CCA content as long as your post acknowledges the source — the Canadian Chiropractic Association — and contains a link to content on the CCA website (Please do not alter blog content in any way).

Infographics Our blog often features infographics. Please use and share these infographics. As with other CCA content, do not alter the infographics and acknowledge the source as the Canadian Chiropractic Association with a link to the CCA website.

Photos Please DO NOT USE the photographs featured in our blog posts or on our website as they are licensed and improper usage may result in large fines.

Linking to CCA Public Education Programs

Please use the following descriptors and links to CCA Public Education program content.

Falls Prevention (Best Foot Forward) Did you know that one in every three Canadians over age 65 will fall at least once a year? Falls often have serious consequences such as hip, wrist and pelvic fractures that can have a lasting impact on your quality of life. Best Foot Forward is an education program developed by the Canadian Chiropractic Association to address the issue of debilitating falls among older Canadians. © Canadian Chiropractic Association

Back Care Tips Back health is important. Your spine and the related muscles, ligaments and nerves work together to keep you upright, and support the movement of your whole body. Try these Back Care Tips to protect your back and prevent pain and injury from occurring. Whether you’re on the go, at play or at home, a healthy back means a happier you! © Canadian Chiropractic Association