Social Media: An Overview

Your practice is unique, just like you are. You make decisions on professional development priorities and you make decisions about your marketing investments. This is an overview of several social media activities.

Remember that social media is just one part of a marketing plan that may include an advertising, website and content strategy; it is most powerful when it is tied to business objectives.

Decide how social media fits (or if it fits at all)

Many chiropractors are using social media, but you should ask yourself if it makes sense for you. Your answer should determine your investment and commitment to a social media strategy.

Do you want to generate awareness of you and your practice?

Do you want to establish yourself as a thought leader in the healthcare space?

Or maybe you just want patients to find you online?

There are many goals, including developing a national media profile, interacting with other chiropractors for professional development and professional support, or interacting with your patients. (Be very careful about patient confidentiality because even the most benign comment might be taken as professional medical guidance.)

Please consult the CCA’s Social Media Guidelines for more ways to protect yourself.

Once you identify your goals, it’s time to develop your strategy, objectives and tactics and get to work.