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Strategic Plan

Plan stratégique



In 2023, the CCA asked members to support the development of our new three-year strategic plan by participating in an anonymous survey and small focus groups that aimed to gauge current perspectives and identify opportunities for the future direction of the organization. The CCA engaged a third-party firm – MacPhie – to collect and distill this feedback on behalf of the organization. We greatly appreciate members’ engagement in this important work and are pleased to share an overview of the findings with you.



We recognize that opportunities exist to enhance member satisfaction and are committed to exceeding your expectations in all that we do. Members’ thoughts and opinions, along with insights from our internal, chiropractic, and other healthcare stakeholders, have provided invaluable guidance as the CCA Board of Directors sets the CCA’s path with a new three-year plan.


Learn more about our new strategic plan

As we strive to continually listen and support your needs, we invite you to watch our Town Hall with CCA Board Chair, Dr. Judy Forrester, CCA CEO Dr. Ayla Azad, and principal consultant of MacPhie, Hugh MacPhie as they discuss how far we’ve come, the new strategic plan, where we’re going, and answer questions from fellow members.


Register here to access the on-demand course on the CCA Learning Lab.